Introduction

Welcome!
If you’re reading this, you’re likely interested in a career in the hospitality and tourism and hospitality industry. Perhaps you work in industry and want to enhance your skills. Or maybe you’re interested in learning more about business management and marketing through the lens of hotels, restaurants, tourist attractions, events, festivals, and the many other facets of this dynamic industry. No matter your background, we’re happy you are here.
No textbook could possibly cover the hospitality and tourism industry in depth. It has been written with a first-year college and university audience in mind and should be considered as a stepping stone for further resources. We’ll be covering various components of the industry, through a global, US, and New York State lens.